COMING EVENTS
Book Study: The E-Myth Revisited
Scarlet Torok
Tuesdays, February 4, 11, and 25
8:15 – 9:15 am
Are you ready to take your business to the next level? Join us for an engaging book club on The E Myth Revisited by Michael E. Gerber, a must-read for entrepreneurs!
Together, we’ll explore why so many small businesses fail, how to create systems that drive success, and how to embrace the mindset of a true entrepreneur.
*Sales 101
Kirsten Farris, CEO, Selling Solutions
Friday, February 7
11:30 am – 1:00 pm (Lunch $10)
This workshop is targeted for people who have never sold before and are starting their own business or early-stage entrepreneurs who have inconsistent sales results and may be using “hope” as a sales strategy.
You will learn:
· What sales is, and what it isn’t.
· A simple sales strategy that aligns with a buyers journey.
· How to identify the problems you solve for your ideal client.
The Customer Journey
Jocelyn Wykoff, CEO, Kiss it, Jane
Monday, February 10
6:00 – 8:00 pm
Take your customers from curious to loyal with a clear and thoughtful experience! This 3-hour workshop is perfect for businesses looking to improve how they connect with customers at every step. We'll cover: marketing, your website, email sequences, consult/in-person experiences, service, follow-up, and engagement. By the end, you’ll have an easy-to-follow plan to create a customer experience that feels natural, builds trust, and keeps them coming back for more!
Coffee & Conversation
The Wheelhouse Board
Thursday, February 20
8:15 - 9:15 am
These get-togethers aim to brainstorm, answer questions, and discuss options for creating and sustaining new businesses in Madison.
From beginners to the board room.
All experienced mentors are invited to bring their expertise and suggestions for entrepreneurs.
*How to Sell without Being Sales-y
Kirsten Farris, CEO, Selling Solutions
Friday, February 21
11:30 am – 1:00 pm (Lunch $10)
Who is it for: People who are reluctant to sell their product due to fear of rejection or those who have a closing rate of less than 20% and lose a lot of sales due to customer indecision.
What you will Learn:
· Why Buyers Buy, and Why they don’t when they don’t
· The Problems you Solve
· Your Ideal Customer Profile
· How to create buyer confidence through problem diagnosis
· The 3 Deadly Sins that are killing your deals
Coffee & Conversation
The Wheelhouse Board
Thursday, March 20
8:15 - 9:15 am
from beginners to the board room
These get-togethers aim to brainstorm, answer questions, and discuss options for creating and sustaining new businesses in Madison.
All experienced mentors are invited to bring their expertise and suggestions for entrepreneurs.
Intro to AI
Jocelyn Wykoff, CEO, Kiss it, Jane
Thursday, March 20
10:30 am – 12:00 n
Learn ChatGPT basics and practical tips to enhance creativity, productivity, and engagement with AI that supports your business.
Registration is required – madisonwheelhouse.com
All events will be held at The Madison Wheelhouse Hub
unless otherwise noted
Second Floor
115 East Jefferson Street
*Lunch and Lead events $10